I’m a Creative Lead with a focus in fashion and e-commerce, focused on bringing structure to creative ideas. I love working with teams, shaping concepts from start to finish, and making sure the final work feels intentional, cohesive, and true to the vision.

My background spans creative direction, styling, production, and content execution across both campaign and e-commerce shoots, with an emphasis on building strong visual identities and creating work that connects creatively while supporting brand growth. I’m especially drawn to thoughtful storytelling, elevated simplicity, and the balance between creativity and strategy.

I enjoy being involved in every stage of the process — from early concept development and moodboarding to on-set direction, post-production, and final delivery — helping translate ideas into imagery and experiences that feel clear, refined, and emotionally resonant.